HealthspanMD: Bringing Proactive, Prevention-First Cognitive Care to Longevity Medicine

Challenge

HealthspanMD had built a rigorous, data-driven preventive model — but cognitive health remained the gap. Without objective, standardized tools, identifying cognitive risk early meant relying on observation rather than the benchmarks they applied to every other aspect of care.

Solution

Integrated BrainCheck Assess into a comprehensive longevity model to introduce objective, benchmarked cognitive data that supports early detection and personalized intervention.

Result

In just 6 months, HealthspanMD completed 155 assessments, averaging 26 per month, demonstrating how proactive cognitive care can scale in a preventive practice.

Taking Prevention All the Way to Cognitive Health

Robert Todd Hurst, MD, FACC, FASE, co-founder of HealthspanMD, is a nationally recognized preventive cardiologist and longevity expert with nearly 30 years of experience, including two decades at the Mayo Clinic. Alongside co-founder Lisa M Hurst, MD, a board-certified internal medicine physician with 25 years of Mayo Clinic experience, they built HealthspanMD to move beyond reactive care and focus on prevention, early detection, and long-term vitality.

Frustrated by a system that waits for illness rather than preventing it, the Hursts developed a comprehensive, proactive model integrating advanced diagnostics, cognitive and metabolic health, and continuous patient engagement. Their approach has led to remarkable outcomes — including no plaque rupture heart attacks in Dr. Hurst's practice since 2007.

Objective Data That Extends the Standard of Care

BrainCheck Assess gave HealthspanMD what their model demands: standardized, objective cognitive data that benchmarks patients over time. Rather than relying on subjective observation, the practice can now identify cognitive risk early and guide more personalized interventions — applying the same rigor to brain health that they bring to cardiovascular and metabolic care.

"We focus on prevention and early detection across every aspect of health, and BrainCheck helps us extend that standard to cognitive care. It's a valuable tool for identifying risk early and guiding more personalized interventions." — Lisa M Hurst, MD