Cookie Policy
Cookie Policy
BrainCheck, Inc. (“BrainCheck,” “we”, “our” or “us”) is committed to privacy and to transparency in our information practices. In this Cookie Policy, we explain how we use cookies and your choices concerning cookies used on our website (“Website”).
To fully understand how we collect, use, disclose, and process your personal data and other information that we collect in connection with the Website, this Cookie Notice should be read in conjunction with our Privacy Policy.
What are cookies?
Cookies are small data files that are placed on your computer or mobile device when you visit a website. Cookies are widely used by website owners in order to make their websites work, or to work more efficiently, as well as to provide reporting information.
Cookies set by the website owner (in this case, BrainCheck) are called “first-party cookies.” Cookies set by parties other than the Website owner are called “third-party cookies.” Third-party cookies enable third-party features or functionality to be provided on or through the Website (e.g., advertising, interactive content, and analytics). The parties that set these third-party cookies can recognize your computer both when it visits the Website in question and also when it visits certain other websites.
Why do we use cookies?
We use first- and third-party cookies for several reasons. Some cookies are required for technical reasons in order for our Website to operate, and we refer to these as “essential” or “strictly necessary” cookies. Other cookies also enable us to track and target the interests of our users to enhance the experience on our Online Properties. Third parties serve cookies through our Website for advertising, analytics, and other purposes. This is described in more detail below.
How can I control cookies?
You have the right to decide whether to accept or reject cookies. You can exercise your cookie rights by setting your preferences through the Manage Privacy” feature on the Website. The Manage Privacy feature allows you to select which categories of cookies you accept or reject. Strictly necessary cookies cannot be rejected as they are strictly necessary for the Website to operate or to access particular features.
The Manage Privacy feature can be found on our Website. If you choose to reject cookies, you may still use our Website though your access to some functionality and areas of our Website may be restricted. You may also set or amend your web browser controls to accept or refuse cookies.
You can change or withdraw any cookie consent by going to the cookie icon at the bottom of any page on the Website.
The specific types of first- and third-party cookies served through our Website and the purposes they perform are described in the table below (please note that the specific cookies served may vary depending on the specific Online Properties you visit):
Strictly Necessary Cookies are essential for the Website to function normally or to access particular features.
| Strictly Necessary Cookies | Domain | Description | Duration |
| __cf_bm | .hsforms.net | This cookie, set by Cloudflare, is used to support Cloudflare Bot Management. | 1 hour |
| __cf_bm | .hsforms.com | This cookie, set by Cloudflare, is used to support Cloudflare Bot Management. | 1 hour |
| __cf_bm | .zoominfo.com | This cookie, set by Cloudflare, is used to support Cloudflare Bot Management. | 1 hour |
| __hssrc | braincheck.com | HubSpot cookie sets this cookie to determine if the visitor has restarted their browser. If this cookie does not exist when HubSpot manages cookies, it is considered a new session. | session |
| __hssc | braincheck.com | HubSpot sets this cookie to keep track of sessions. This is used to determine if HubSpot should increment the session number and timestamps in the __hstc cookie. It contains the domain, viewCount (which increments with each pageview in a session), and session start timestamp. | 1 hour |
| __cf_bm | .hubspot.com | This cookie, set by Cloudflare, is used to support Cloudflare Bot Management. | 1 hour |
| visitorId | .ws.zoominfo.com | ZoomInfo sets this cookie to identify a user. | 1 year |
Targeting Cookies are used to make advertising messages more relevant to you. They perform functions like preventing the same ad from continuously reappearing, ensuring that ads are properly displayed for advertisers, and in some cases selecting advertisements that are based on your interests.
| Advertisement Cookies | Domain | Description | Duration |
| sa-user-id | tags.srv.stackadapt.com | StackAdapt sets this cookie as a third party advertising cookie to record information about a user’s website activity, such as the pages visited and the locations viewed, to enable us to provide users with interest-based content and personalised advertisements on external websites. | 1 year |
| sa-user-id | .srv.stackadapt.com | StackAdapt sets this cookie as a third party advertising cookie to record information about a user’s website activity, such as the pages visited and the locations viewed, to enable us to provide users with interest-based content and personalised advertisements on external websites. | 1 year |
| sa-user-id-v2 | tags.srv.stackadapt.com | StackAdapt sets this cookie as a third party advertising cookie to record information about a user’s website activity, such as the pages visited and the locations viewed, to enable us to provide users with interest-based content and personalised advertisements on external websites. | 1 year |
| sa-user-id-v2 | .srv.stackadapt.com | StackAdapt sets this cookie as a third party advertising cookie to record information about a user’s website activity, such as the pages visited and the locations viewed, to enable us to provide users with interest-based content and personalised advertisements on external websites. | 1 year |
| sa-user-id | braincheck.com | StackAdapt sets this cookie as a third party advertising cookie to record information about a user’s website activity, such as the pages visited and the locations viewed, to enable us to provide users with interest-based content and personalised advertisements on external websites. | 1 year |
| sa-user-id-v2 | braincheck.com | StackAdapt sets this cookie as a third party advertising cookie to record information about a user’s website activity, such as the pages visited and the locations viewed, to enable us to provide users with interest-based content and personalised advertisements on external websites. | 1 year |
Performance Cookies are used to track how users navigate and interact with the Website. The information collected is used to help BrainCheck improve the Website
| Analytics Cookies | Domain | Description | Duration |
| _gcl_au | Google Tag Manager sets this cookie to experiment advertisement efficiency of websites using their services. | 3 months | |
| ga* | .braincheck.com | Google Analytics sets this cookie to store and count page views. | 1 year, 1 month, 4 days |
| _ga | .braincheck.com | The _ga cookie, installed by Google Analytics, calculates visitor, session and campaign data and also keeps track of site usage for the site’s analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognize unique visitors. | 1 year, 1 month, 4 days |
| _gid | .braincheck.com | Installed by Google Analytics, _gid cookie stores information on how visitors use a website, while also creating an analytics report of the website’s performance. Some of the data that are collected include the number of visitors, their source, and the pages they visit anonymously. | 1 day |
| gat%5Bobject%20Object%5D | .braincheck.com | Google Analytics sets this cookie to count the number of users who visit the website and how they interact with it. | 1 minute |
| __hstc | braincheck.com | This is the main cookie set by Hubspot, for tracking visitors. It contains the domain, initial timestamp (first visit), last timestamp (last visit), current timestamp (this visit), and session number (increments for each subsequent session). | 6 months |
| hubspotutk | braincheck.com | HubSpot sets this cookie to keep track of the visitors to the website. This cookie is passed to HubSpot on form submission and used when deduplicating contacts. | 6 months |
| pardot | go.braincheck.com | The pardot cookie is set while the visitor is logged in as a Pardot user. The cookie indicates an active session and is not used for tracking. | past |
Unclassified Cookies are cookies that we are in the process of classifying, together with the providers of individual cookies.
| Unclassified Cookies | Domain | Description | Duration |
| _cfuvid | .hsforms.com | session | |
| sa-user-id-v3 | tags.srv.stackadapt.com | 1 year | |
| sa-user-id-v3 | .srv.stackadapt.com | 1 year | |
| flaretrk | .braincheck.com | 1 year | |
| _cfuvid | .zoominfo.com | session | |
| _cfuvid | .hubspot.com | session | |
| cmplz-tcf- consent | braincheck.com | never | |
| widgetLast ActiveTime | braincheckinc.widget.insent.ai | never | |
| tusSupport | braincheckinc.widget.insent.ai | never | |
| widgetSession Active | braincheckinc.widget.insent.ai | never | |
| pathEvents | braincheckinc.widget.insent.ai | never | |
| events | braincheckinc.widget.insent.ai | session | |
| ziwsSessionId | braincheck.com | session | |
| ziwsSession | braincheck.com | session |
How can I control cookies on my browser?
As the means by which you can refuse cookies through your web browser controls vary from browser to browser, you should visit your browser’s help menu for more information. The following is information about how to manage cookies on the most popular browsers:
In addition, most advertising networks offer you a way to opt out of targeted advertising. If you would like to find out more information, please visit:
- Digital Advertising Alliance
- Digital Advertising Alliance of Canada
- European Interactive Digital Advertising Alliance
What about other tracking technologies, like web beacons?
Cookies are not the only way to recognize or track visitors to a website. We may use other, similar technologies from time to time, like web beacons These are tiny graphics files that contain a unique identifier that enables us to recognize when someone has visited our Website or opened an email including them. This allows us, for example, to monitor the traffic patterns of users from one page within a website to another, to deliver or communicate with cookies, to understand whether you have come to the website from an online advertisement displayed on a third-party website, to improve site performance, and to measure the success of email marketing campaigns. In many instances, these technologies are reliant on cookies to function properly, and so declining cookies will impair their functioning.
Do you serve targeted advertising?
Third parties may serve cookies on your computer or mobile device to serve advertising through our Website. These companies may use information about your visits to this and other websites in order to provide relevant advertisements about goods and services that you may be interested in. They may also employ technology that is used to measure the effectiveness of advertisements. They can accomplish this by using cookies or web beacons to collect information about your visits to this and other sites in order to provide relevant advertisements about goods and services of potential interest to you. The information collected through this process does not enable us or them to identify your name, contact details, or other details that directly identify you unless you choose to provide these.
How often will you update this Cookie Policy?
We may update this Cookie Policy from time to time in order to reflect, for example, changes to the cookies we use or for other operational, legal, or regulatory reasons. When we do, we will amend this Cookie Policy by issuing an amended version with a new “Last Updated” date. To make sure you stay informed of all changes, you should check the Cookie Policy periodically. Updates will be referenced by the “Last Updated” date shown above.
Where can I get further information?
If you have any questions about our use of cookies or other technologies, please email us at support@braincheck.com.