Making Cognitive Screening More Accessible
Grey Matters, a GUIDE provider specializing in cognitive health services, wanted to make cognitive screening more accessible and convenient for patients. Recognizing the importance of early detection, BrainCheck provided a solution that would engage individuals proactively and simplify the screening process.
With the rise of digital health solutions, BrainCheck proposed integrating BrainCheck Screen™, a cognitive screening tool, directly into their website to bridge the gap between online research and in-person care. The goal was to offer a seamless way for individuals to assess their cognitive health at their convenience, empowering them to take proactive steps toward care.
By embedding BrainCheck’s cognitive screening tool on their website, Grey Matters provided a simple, user-friendly way for visitors to assess their cognitive health in 5 minutes. The screener is available through the pop-up once entering greymattershealth.org as well as on a dedicated landing page accessible via the navigation menu.
“We think it’s a fantastic tool and we are really excited to see how we can work together moving forward.” – Todd Haight
The seamless integration allowed users to complete the cognitive screen from the comfort of their homes, with immediate results that were easy to understand. The screening results encouraged individuals to take the next step in seeking care, effectively converting website visitors into patients. This gave potential patients the confidence to move forward with professional evaluations, streamlining the process for both individuals and Grey Matters’ team.
In the initial fifteen weeks of the pilot, this initiative led to the generation of 130 additional cognitive screens for the practice—significantly expanding their reach and allowing them to engage individuals who might not have otherwise sought a screening. Even better, 5 of those individuals have already converted into long-term patients.
Driving Brand Awareness and Engagement
To drive traffic and engagement, Grey Matters promoted the tool through event marketing, print advertisements, and brochure distribution – all this boosting substantially their monthly website sessions.
“Integrating BrainCheck’s cognitive screening tool into our website has allowed us to engage with individuals who are proactive about their cognitive health. We’ve seen an increase in patient inquiries, helping us reach people who might not have otherwise come in for an assessment.” – Todd Haight
In the initial 11 weeks, 189 users engaged with the screening tool. Of those, 47% completed the screen and provided their contact information, leading to 89 potential patient leads. Additionally, 23 users, making up 26% of completed screens and 12% of total engaged users, were flagged as requiring further testing. Comparing data to the 8- week benchmark of 128 engaged users and 55 completions, Grey Matters continues to see steady growth in potential patient leads.
On average, eight screens were completed per week, with two high-priority leads requiring further testing.
Generating Revenue and Continuing Growth
The success of the website-integrated cognitive screening tool has had a measurable impact on Grey Matters’ growth. By actively promoting the screening link through targeted digital marketing campaigns, social media outreach, and community events, they have expanded their reach and strengthened patient engagement.
As a result, the practice has seen an increase in scheduled follow-up assessments, helping to ensure that patients flagged for further testing receive the care they need. Additionally, Grey Matters has leveraged the data from these screenings to refine their outreach strategies, identifying trends that inform patient education and marketing efforts.
Grey Matters remains committed to optimizing the integration of BrainCheck’s digital cognitive screening tool directly accessible from their website for greater conversion success. With continued promotion at events, expanded digital outreach, and enhanced patient follow-up, they aim to further leverage this tool to drive awareness and proactive cognitive care.
Grey Matters’ collaboration with BrainCheck has demonstrated the power of accessible digital cognitive screening. By leveraging BrainCheck’s technology, Grey Matters continues to drive early intervention efforts and enhance cognitive care accessibility.
