Thinking Back — And Thinking Ahead

With 2020 just around the corner, BrainCheck CEO and co-founder Yael Katz discusses our success in 2019 and what we’re looking forward to in the new year.

Wow. Another year is nearly behind us.

When we look back, I think we’ll see 2019 as one of the most important years of BrainCheck’s early history. It’s been a year of tremendous growth — literally and figuratively — for our product, our team, and our business.

Growing our product

Continuing our mission of supporting comprehensive cognitive health for all, 2019 saw a number of new features added to the BrainCheck platform.

We launched the first-of-its-kind cognitive care planning technology, helping primary care physicians and neurologists support their patients beyond initial assessment. Within the BrainCheck app, physicians can suggest personalized, behavior-based interventions that lead to preservation of activities of daily living and decreased frustration for patients and caregivers — which is huge.

Just recently, we rolled out a new protocols feature. Test administrators can now customize a testing protocol with validated screeners for depression, anxiety, and more to gather additional insight into patients’ cognitive health.

And in too many ways to list, we’ve improved the speed and functionality of the app to ensure the best experience for all of our customers.

Growing our team

We’ve also built our team this year.

At the start of 2019, we were a team of 10. Since then, we’ve doubled in size, and several more will be joining the team at the beginning of 2020.

We’ve grown so much that our Houston team just relocated to a new, larger office space. We’re still near the Texas Medical Center, and everyone on the team is glad to have a little more elbow room.

Growing our business

Most importantly, we’ve grown our business this year. Changes to CPT codes for cognitive testing and test interpretation provided us with numerous opportunities to show private practice physicians the value of our platform — and the value that digital cognitive assessment can provide their patients.

We attended more events last year than ever before, participating at conferences including the Gerontological Society of America and the Family Medicine Experience, and more.

With our momentum we secured Series A funding, co-led by S3 Ventures and Tensility Venture Partners. The news of the investment resulted in articles in Tech Crunch and MobiHealthNews; attention from The Wall Street Journal and Fortune; and being named PitchBook’s company of the week.

Looking Forward

With all that we accomplished in 2019, I’m excited to see what the new year will bring.

In many ways, we’ve already gotten started. For the first time, we’re working with an enterprise health system. New tools and features for the platform will allow for even more comprehensive cognitive care. And new partnerships will help us support even more physicians, patients, and caregivers.

We can’t wait.

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